Ultimate Guide to Lash & Brow Artistry

Chemistry

17. aprill 2023

Only now, chemistry is the one subject lacking information in the professional lash and brow artistry world. This has happened because most lash brands don’t...

How to apply lash extensions for the best retention

17. aprill 2023

When you extend natural lashes more than it’s healthy for them, they will shed quicker because they cannot handle the excess weight. Unfortunately, this will...

Step-by-Step Guide to Brow Lamination

17. aprill 2023

Ruthie Belle's detailed and practical step-by-step guide to brow lamination. ...

Do Lash Lifts Damage Your Lashes?

16. aprill 2023

Since lash lifting has become as popular as eyelash extensions in the past two years, customers want to know more about its long-term impact on...

Consultation & Prep

15. aprill 2023

Eyelashes need to be as clean as possible for lash lift treatments. Customers must wash their lashes immediately before the treatment, or the lash artist...

Eye Pads & Tapes

15. aprill 2023

The customer’s lower lashes are covered with eye pads or tapes (or both, tape covering the eye pad) for all eyelash extension and Lash Lift...

Hygiene

15. aprill 2023

Hygiene should be prioritized in the beauty industry and the prevention of bacterial transmission must also be visible for the customers. It’s not only required...

Contraindications

14. aprill 2023

During a consultation, it’s vital to ensure that your customer does not have any contraindications to the treatment. Some contraindications are permanent, others are temporary...

Why Take Pictures of Your Work

14. aprill 2023

Lash & Brow artistry is a very visual industry – what would explain the treatments better than before/after pictures? The pictures show your customers what...

FAQ about lash & brow lift

14. aprill 2023

Ruthie Belle's answers to frequently asked questions about lash lift procedure. ...

Security Data Sheet aka SDS

13. aprill 2023

What is a security data sheet (formerly MSDS), and why do we need it? ...

Lash Adhesive / Cyanoacrylate

13. aprill 2023

„What’s the best lash glue?“ is the most asked question in lash groups. Understanding the most important chemical in lash artists’ lives – cyanoacrylate –...