Privacy policy
1. General provisions
1.1. This Privacy Policy regulates the principles of collection, processing and storage of personal data. The personal data is collected and stored by data controller Ruthie Belle OÜ (online shop ruthiebelle.com); registry code 12634129; address Mooni tn 23, 10613 Tallinn, Harju County, Estonia; e-mail info@ruthiebelle.com (hereinafter referred to as the Controller).
1.2. For the purposes of this Privacy Policy, a data subject means the customer or another natural person whose personal data are processed by the Controller.
1.3. For the purposes of this Privacy Policy, a customer means anyone who purchases goods or services on the Controller’s website.
1.4. The Controller observes the principles relating to data processing provided by legislation and, among other things, processes personal data in a lawful, fair and secure manner. The Controller is able to declare that personal data have been processed in accordance with the provisions of legislation.
2. Collection, processing and storage of personal data
2.1. The personal data collected, processed and stored by the Controller have been collected electronically, mainly via the website and e-mail.
2.2. By sharing their personal data, the data subject grants the Controller the right to collect, arrange, use and administer, for the purpose defined in the Privacy Policy, the personal data that the data subject shares with the Controller either directly or indirectly when purchasing goods or services on the website.
2.3. The data subject is liable for the accuracy, correctness and integrity of the data submitted by them. Submission of knowingly false data is regarded as a breach of the Privacy Policy. The data subject is required to immediately notify the Controller of any changes in the data submitted.
2.4. The Controller is not liable for any damage or loss caused to the data subject or a third party as a result of the submission of false data by the data subject.
3. Processing of customers’ personal data
3.1. The Controller may process the following personal data of the data subject:
3.1.1. first name and surname;
3.1.2. telephone number;
3.1.3. e-mail address;
3.1.4. delivery address;
3.1.5. bank account number;
3.2. In addition to the aforesaid, the Controller has the right to collect data regarding the customer that is available in public registers.
3.3. The legal basis for processing personal data is Article 6(1)(a), (b), (c) and (f) of the EU General Data Protection Regulation:
(a) the data subject has given consent to the processing of their personal data for one or more specific purposes;
(b) processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;
(c) processing is necessary for compliance with a legal obligation to which the controller is subject;
(f) processing is necessary for the purposes of the legitimate interests pursued by the Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
3.4. Processing of personal data according to the purpose of processing:
3.4.1. Purpose of processing – security and safety
Maximum period of storage of personal data – according to the terms specified by law
3.4.2. Purpose of processing – processing of orders
Maximum period of storage of personal data – 10 years.
3.4.3. Purpose of processing – ensuring the functioning of online shop services
Maximum period of storage of personal data – 10 years.
3.4.4. Purpose of processing – customer management
Maximum period of storage of personal data – 10 years.
3.4.5. Purpose of processing – financial activities, accounting
Maximum period of storage of personal data – according to the terms specified by law
3.4.6. Purpose of processing – marketing
Maximum period of storage of personal data – 10 years.
3.5. The Controller has the right to disclose customers' personal data to third parties, such as authorised data processors, accountants, transport and courier companies and companies providing transfer services.
The Controller is the controller of personal data. The Controller forwards the personal data necessary for the execution of payments to the processor Stripe Payments Europe or PayPal S.à r.l..
The Controller forwards the personal data of customers to logistics partners only for the purpose of delivering the goods ordered.
3.6. The Controller processes and stores personal data of the data subject, implementing the organisational and technical measures to ensure that the personal data are protected against any accidental or unlawful destruction, alteration, disclosure and any other unlawful processing.
3.7. The Controller shall retain the data of data subjects based on the purpose of the processing, but for no longer than 10 years.
4. Rights of data subjects
4.1. The data subject has the right to gain access to and examine their personal data.
4.2. The data subject has the right to obtain information on the processing of their personal data.
4.3. The data subject has the right to modify or rectify inaccurate data.
4.4. If the Controller processes the personal data of the data subject based on the consent granted by the latter, the data subject has the right to withdraw their consent at any time.
4.5. The data subject can address the customer support of the online store at the address info@ruthiebelle.com in order to exercise their rights.
4.6. The data subject has the right to lodge a complaint with the Data Protection Inspectorate to protect their rights.
5. Final provisions
5.1. These data protection terms and conditions have been prepared in compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), the Personal Data Protection Act of the Republic of Estonia and legislation of the Republic of Estonia and the European Union.
5.2. The Controller has the right to partially or fully amend the data protection terms by informing the data subjects of any amendments via the website www.ruthiebelle.com.