Welcome to Ruthie Belle
Ruthie Belle is an industry leader in developing innovative and safe professional lash products. We use high-end ingredients to create science-based formulations that are gentle, effective, and a joy to use.
🎁 Free Gift from $99
✈️ Free US Shipping from $175
Best Sellers
Shop Collections
Apply for Wholesale
Would you like to purchase Ruthie Belle products at wholesale pricing for use in your salon or for retail resale? Apply for a wholesale account to access professional pricing and ordering.
Learn with us!
Cysteamine Lash Lift Online Course
News
Ultimate Guide to Lash & Brow Artistry
Korean Lash Lift Step-by-Step Guide
An in-depth, step-by-step Korean Lash Lift guide with insider tips.
Read more
How Lash Serums Affect Lamination Treatments
How peptide, EGF, and prostaglandin serums alter lash cuticle, cortex, and porosity, affecting Step 1 of lash lifting and the processing times you should use.
Read more
The Ultimate Guide to Lash Serums
This guide breaks down lash serums without the marketing noise: how the lash growth cycle works (and why results take time), what serums can vs can’t do, and how they actually create the “longer/th...
Read more