About Us
Our story
I didn’t build Ruthie Belle to be another lash brand with pretty packaging. I built it because I got tired of struggling myself and seeing my students struggle with problems that shouldn’t be “part of the job”: unpredictable results from lash lifts, over processed lashes, unnecessary irritation from lash adhesive fumes and vague education.
My work combines my experience as a lash artist, an educator and working with cutting edge cosmetic engineers. I’m here for outcomes: innovative, gentle, cleaner and safer products + education that’s backed by science.
If you’re the kind of professional who wants to understand the why (and not just copy steps), and want to be ahead of the game, you’re in the right place.