Ultimate Guide to Lash & Brow Artistry

chemistry

Chemistry

Only now, chemistry is the one subject lacking information in the professional lash and brow artistry world. This has happened because most lash brands don’t...
Applying lash extensions

How to apply lash extensions for the best retention

When you extend natural lashes more than it’s healthy for them, they will shed quicker because they cannot handle the excess weight. Unfortunately, this will...
How to do brow lamination

Step-by-Step Guide to Brow Lamination

Ruthie Belle's detailed and practical step-by-step guide to brow lamination. ...
lash lift

Do Lash Lifts Damage Your Lashes?

Since lash lifting has become as popular as eyelash extensions in the past two years, customers want to know more about its long-term impact on...
Consultation and Prep

Consultation & Prep

Eyelashes need to be as clean as possible for lash lift treatments. Customers must wash their lashes immediately before the treatment, or the lash artist...
Eye pads and tapes

Eye Pads & Tapes

The customer’s lower lashes are covered with eye pads or tapes (or both, tape covering the eye pad) for all eyelash extension and Lash Lift...
Hygiene

Hygiene

Hygiene should be prioritized in the beauty industry and the prevention of bacterial transmission must also be visible for the customers. It’s not only required...
Contraindications

Contraindications

During a consultation, it’s vital to ensure that your customer does not have any contraindications to the treatment. Some contraindications are permanent, others are temporary...
take pictures of your work

Why Take Pictures of Your Work

Lash & Brow artistry is a very visual industry – what would explain the treatments better than before/after pictures? The pictures show your customers what...
over curled lashes

FAQ about lash & brow lift

Ruthie Belle's answers to frequently asked questions about lash lift procedure. ...
Security Data Sheet aka SDS

Security Data Sheet aka SDS

What is a security data sheet (formerly MSDS), and why do we need it? ...
Lash Adhesive / Cyanoacrylate

Lash Adhesive / Cyanoacrylate

„What’s the best lash glue?“ is the most asked question in lash groups. Understanding the most important chemical in lash artists’ lives – cyanoacrylate –...
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